WHSmith staff to rebrand package

WHSmith is inviting its staff to help rebrand its benefits package prior to the launch of an online portal that will help communicate the perks on offer.

The move is part of a communications drive designed to increase employee awareness of their benefits. It will be the first time that the retailer’s core perks and voluntary benefits have been communicated together online.

WHSmith’s 17,000 employees, who are spread across hundreds of sites, can enter a competition to find a name for the benefits package.

The campaign is set to launch in January and as part of it, staff will be sent a company-branded booklet and a pocket-sized card informing them how they can access the website.

Jane Gosden, compensation, benefits and payroll manager said: “This is something we have wanted to do for a long time. We have good core and voluntary benefits but have never before communicated these in a cohesive manner.”

The scheme was developed with AIG and Team Rewards. Staff will also be invited to attend a face-to-face discussion with an AIG representative or take part in a group presentation.