EXCLUSIVE: GVA to launch online financial education programme

GVA

EXCLUSIVE: Real estate advisory organisation GVA is launching an online financial education programme for its 1,500 employees across 11 UK operating sites.

The financial education programme, provided by Nudge, will be launched at the end of November 2017 to coincide with the organisation’s annual flexible benefit enrolment window. The new benefit will form the foundation of GVA’s financial wellbeing strategy, and will also help the organisation to maintain and enhance its reputation as an employer of choice.

GVA’s online programme will deliver a series of personalised email or text ‘nudges’ to employees, to provide financial education messages that are based around employees’ specific interests and lifestyle choices, as well as if there are any legislative changes that may affect them. The nudges are automatically personalised based on an employee’s demographic, salary and benefits choices.

The financial education programme will also include an online platform that enables employees to access tools and articles on over 800 personal finance topics. The online platform also provides staff with the opportunity to configure their nudges, add extra information about themselves, for example their partner’s income or if they have adult dependents, and to set their financial dreams and goals.

Employees will gain a better understanding of the advantages of taking up benefits through the organisation’s flexible benefits scheme, ‘myreward’. This currently includes gym membership, a phone scheme and travel insurance.

The financial education will be communicated to staff as part of the annual flexible benefit enrolment window promotions. This will include information on the staff intranet and a launch email from a senior leader.

Pav Powar, reward and employee benefits consultant at GVA, said: “Ensuring GVA is a great place to work is critical to us and we’re always looking for new ways to retain and secure fresh, talented people into our organisation. We believe that employees should be able to tailor their benefits to suit their needs and lifestyle, and wanted to launch a financial education benefit that met this brief, and formed the foundation to our financial wellness strategy.

“As a Royal Institute of Chartered Surveyors Inclusive Employer, we are committed to putting inclusivity at the heart of what we do. Our employees are not only diverse but spread across 11 locations in UK, making the communication of benefits a challenge. When selecting our provider, we wanted a [programme] that’s available when and where our people need it, and which personalises the financial education provided. It is also critical to us that the education covers the whole spectrum of money management and is free from product and provider bias.”