Salary Exchange rebrands to Caboodle

Catherine-Bennett

UK employee benefit provider Salary Exchange has rebranded to Caboodle.

The organisation, which was founded in 2009, has changed its name in order to reposition itself in the employee benefits market, as legislative changes and industry developments have enabled the business to expand its offering from tax-efficient benefits. This includes its benefits platform, which incorporates communications and engagement tools

Catherine Bennett (pictured), managing director and co-founder at Caboodle, said: “We decided to change our name to reposition ourselves in the UK employee benefits industry because we do much more than just salary sacrifice employee benefits.

“We have one of the biggest ranges of benefits schemes in the industry, such as lifestyle, health and wellbeing and financial wellbeing benefits. And our Salary Extras benefits platform provides a whole host of communication and engagement tools, giving employers a valuable asset to help them improve employee engagement.”