BHSF has introduced personal accident insurance.
The health cash plan underwriter had traditionally placed group personal accident insurance with various other underwriters. However, with the acquisition of Network Insurance Brokers, BHSF decided it was a logical step.
Peter Maskell, chief executive at BHSF, said: “The move was complex and would not have been possible without the support of reinsurance and third-party experts within the wider market.”
Brian Hall, sales and marketing director at BHSF, added: “Initially, we will be talking to our own direct corporate clients about their voluntary benefits and flexible benefits provision, as well as their group personal accident cover, but in a short time we envisage a number of affinity or white label partnerships plus intermediary partners and their clients.”
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