Filmology has formed a partnership with Apollo Cinemas to market its cinema vouchers to the promotions, incentives and corporate hospitality sectors.
Apollo Cinema vouchers will now be available to the corporate market to be used as part of incentive reward programmes and in sales promotion campaigns devised and managed by Filmology.
Apollo, which has 77 screens across 13 venues across the UK, will join Filmology’s network of over 400 cinema partners, including Odeon, Cineworld, Empire, Showcase and 200 other independently run cinemas.
Filmology currently provides cinema vouchers in staff reward and incentive programmes or as corporate gifts to clients including John Lewis, News International and Walkers Snack Foods.
Nicole Oakley, marketing manager at Apollo Cinemas, said: “Expanding into the corporate voucher market with Filmology is an exciting development for us.
“Now anyone that lives in the vicinity of one of our cinemas and takes part in a cinema promotion or incentive scheme from Filmology will be able to enjoy a treat at their local Apollo cinema to see the latest blockbuster with our compliments.”
David Pearson, director at Filmology, added: “The UK box office is brimming at the moment with visits to the cinema more popular than ever.
“This is why offering cinema vouchers as incentive rewards makes for such an appealing proposition. I am delighted that we can add Apollo Cinema vouchers to our portfolio and look forward to promoting their brand via more exciting and engaging promotions.”
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