Payzone UK has increased the take-up of its group personal pension scheme from 39% to 55% following an extensive communications exercise.
Working in conjunction with Secondsight, the firm gave its 140 UK-based employees the opportunity to attend presentations and one-to-one meetings on its pension scheme, which is provided by Aegon.
Employees were given advice about retirement planning through the sessions, which were held throughout the summer at sites in Northwich and Dalgety Bay in Scotland.
Following the communications campaign, 67% of pension scheme members are on target for the retirement income they would like, compared to 7% previously, and average contributions rose from 4.3% to 5.5%.
Mary Turrell, UK finance director at Payzone, said: “We knew that if a better communication approach was used we could reach more employees, increase the take up of the scheme and encourage greater pension contributions from our staff.”
Also read how Babel Media increased its pension scheme take-up
Read more articles on pension scheme communication