Case study: Fun perks make headlines at ITN

When ITN made some practical additions to its voluntary benefits scheme in 2010, it took the opportunity to add in some fun perks.

On top of new benefits such as dental insurance, health cash plans, gym membership and travel insurance, the broadcaster added a Merlin pass for discounted theme park entry, a dining-out card and a wine club.

ITN introduced the fun perks alongside more practical benefits to cater for its diverse range of employee age groups. Marvoreen Young, compensation and benefits adviser at ITN, says: “A lot of employees think about voluntary benefits as being quite boring.†

“We have got younger staff working in ITN production who may not be interested in insurance. They are more interested in going out and socialising with friends. We wanted to aim the dining-out card at those individuals.”

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