Lloyds Banking Group is piloting a new staff incentive scheme, which puts the focus on customer service rather than product sales.
The scheme is being piloted by 70 of the bank’s 1,800 UK branches, including Lloyds TSB and Halifax branches.
It will run into early 2013, and is part of Lloyds’ quarterly review of its incentive schemes.
A spokesperson from Lloyds’ Banking Group said: “Our incentive schemes already reward staff for providing high-quality customer service assessed by a wide range of metrics.
“The incentives pilot we are currently trialling across a selection of branches focuses on retaining our customers.”