More than a quarter (29%) of respondents will spend more on benefits technology in 2015 than they did in 2014, according to research by Thomsons Online Benefits.
Its 2015 Global employee benefits watch report, which surveyed 300 human resources professionals representing more than four million employees across the US, Europe, Middle East, Africa and Asia-Pacific, also found that just 5% of respondents use social media in benefits communication.
The report also found:
- 13% of respondents use mobile apps and videos to communicate benefits to staff.
- More than half (55%) of respondents say employee-facing benefits portals are top of their wish list for benefits technology investment.
- Almost a third (30%) are struggling to engage employees with their benefits schemes.
Chris Bruce (pictured), founder and managing director of Thomsons Online Benefits, said: “Businesses cannot underestimate the importance of clear, accessible HR and benefits communications.
“We are now in the digital age; millennials, and soon generation Z, particularly those with high technical proficiency, are becoming the dominant force in our workplaces.
“The demand for high-quality millennials far outstrips supply, meaning the power is now in their hands. It’s imperative that businesses consider their needs alongside all other generations if they are to attract, retain and develop their talent.”