The John Lewis Partnership encouraged 1,350 staff to sign up for its health cash plan following a wide-ranging awareness campaign in June and July. It is hoped more will take up the plan following a similar communications exercise in October.
Of the retailer’s 69,000 staff the number now signed up to the HSA† cash plan, branded for John Lewis the Partners Health Plan, is 3,350.
The campaign involved HSA visiting all 240 John Lewis and Waitrose branches for face-to-face briefings with partners, emails and information via the internal intranet. A bespoke advert was also screened on the staff plasma screen at the Oxford Street store.††
HSA staff will be going into stores again this month to catch up with staff not visited in the summer.
Dan Barnard, leisure benefits manager at John Lewis said: “With 2,000 partners already existing plan members we wanted more of the Partnership to understand the benefits of The Partners Health Plan. For this to happen it was vital that the plan was communicated effectively to all and an extensive awareness campaign was conducted to great effect.”