Case Study: Boots

Retailer Boots raised its employee satisfaction levels after implementing a points-based recognition scheme.

The scheme is centred around Boots Advantage Cards, which are offered to staff in the firm’s 2,800 stores as reward vouchers in values of £5 or £20-worth of store loyalty points. Managers can also award points to be added directly to the cards.

Kathryn Fletcher, senior reward analyst at Boots, says: “We needed something a bit more instant rather than the lengthy reward applications. And the loyalty scheme is pumping money back into the store.”

The vouchers have received a lot of positive feedback from staff. The chemist’s Great place to work survey, conducted in March, revealed that employee satisfaction levels had risen to 80%.

In addition, 67% of the company’s staff said they felt recognised and praised at work, up 3% from 64% in 2009.

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