Zenith Provecta rebrands to Zenith

Fleet provider Zenith Provecta has rebranded as Zenith, three years after it acquired Provecta Car Plan.

It has also introduced a new strapline: Intelligent Vehicle Solutions.

Tim Buchan, chief executive officer at Zenith, said: “This is the next natural step in the organisation’s development.

“We are in an exciting time in our progression and we felt that the time was right to move forward with the Zenith brand.

“Our new strapline has been chosen as this best describes who we are, what we do today and how the organisation will look in the future.”

Read more articles on fleet management organisations