Case study: Azzurri seeks strong connection

Telecoms and IT company Azzurri Communications keeps its flexible benefits provider on its toes by regularly benchmarking against the competition.

Noel McGonigle, group HR director, says: “We review providers every two years. We believe this is the optimum
time because a year is not enough for the provider to fully understand a business and make a real difference. But leave a review any longer than two years and you run the risk of them going stale and not trying as hard as they
might have at the outset.” McGonigle believes employers and providers should work together as a team to improve the flexible benefits scheme.

“We want quality interactions, so our meetings are very focused on finding creative ideas to support what we are seeking to achieve for our diverse workforce of 750 staff,” he says. “Innovation is important. We want to work with a provider which is leading the market, not following it.”

Azzurri Communications researches new flex trends to ensure that it does not get left behind by advancing technology. McGonigle explains: “We challenge our provider at account reviews to update us on the newest market developments. However, as a customer, it is very important to scan the market as well, because sharing this responsibility helps to ensure the best mix of flexible benefits gets delivered to employees.”

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