Case study: John Lewis targets young tastes

The John Lewis Partnership ensures its reward package is up to date by including fun benefits, such as giving access to a box at the O2 arena in London, while communicating perks using the latest advances in technology.

In May, it rolled out total reward statements for the 75,000 staff in John Lewis and Waitrose stores. The paper-based statements include quick-response codes, which can be scanned using a smart phone to take employees directly to relevant benefits information online.

The statements include three quick-response codes that focus on different benefits. For example, one code takes staff to online information about the final salary pension scheme.

Jon White, manager of leisure benefits at the John Lewis Partnership, says: “We know not everybody has got a smartphone, but it is a really good way of engaging with employees who are tech savvy.”

In August, John Lewis took a box at London’s O2 arena, enabling 15 to 20 staff to attend concerts and events, with the recipients chosen by random ballot.

Jon White will be speaking about making total reward statements valuable to all sections of the workforce on 27 September at Employee Benefits Live 2011.

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