Sainsbury’s takes 5,000 employees to Paralympics

Sainsbury’s gave 5,000 employees the chance to watch events at the Paralympic Games on 3 September, including wheelchair basketball and goalball.

The Paralympic sponsor will also send a further 70 employees and a guest of their choice to the games’ closing ceremony at the Olympic Park.

Jacki Connor, director of employee engagement at Sainsbury’s, said: “For nearly two years now, our employees have been getting behind the Paralympics and raising awareness among our 22 million customers that come through the door every week.

“Taking them to watch the games in action is a way for us to say thank you and to celebrate their hard work and success.”

In April, the supermarket chain ran a competition in which employees were asked to nominate themselves or a colleague for the chance to attend the Paralympics.

On 3 September, all 150,000 Sainsbury’s employees across the UK wore a specially-designed Paralympics t-shirt, which was created by two staff members who won a t-shirt design competition earlier in 2012.