EXCLUSIVE: Westfield Health is to rebrand to focus on its almost 100-year history, its not-for-profit status and its employer-paid health cash plan proposition.
It will reveal the new brand, which includes a new logo and strapline, ‘Harder Working Health Cover’ at Employee Benefits Live on 25 and 26 September at National Hall, Olympia.
Paul Shires (pictured), executive director at Westfield Health, said: “Any new logo and visual identity needed to encompass and emphasise the values and strengths we stand for as an organisation.
“The new look includes core colours of burnt orange and charcoal grey, while our new logo is strong, modern and confident, with the organisation’s initials combined in a single motif.
“We last re-branded in 2004 and, following research carried out with [employers], plus the evolution of our product portfolio, we felt the time was right to revisit and refresh our company identity.”