Almost two-thirds (30%) of digital marketer respondents believe they are underpaid, according to research by digital agency Greenlight Digital.
Its The 41 hour report, which surveyed 218 full and part-time digital marketing professionals, also found that the average salary for male respondents is £48,025 a year, 9.5% higher than the average salary for female respondents (£43,864).
The research also found:
- The average salary for all respondents is £46,573.
- 47% of respondents received a bonus in the last 12 months.
- 54% of male respondents were given a bonus in the last year, compared to 35% of female respondents.
- Almost half (46%) of respondents feel overworked.
Andreas Pouros (pictured), chief operating officer and co-founder at Greenlight, said: “From tackling the latest technologies and platforms, to learning new skills and terminology, digital marketers face fresh challenges every day. While many thrive off this rapidly changing and innovative environment, our research suggests that digital marketers would like more recognition for the contribution they make.”