57% of millennials cite reward for effort as a priority

Andy Philpott

More than half (57%) of millennial respondents cite reward for effort in the workplace as a top priority, according to research by Edenred.

The Edenred-Ipsos 2016 barometer, which surveyed 14,400 employees across 15 countries, including 3,500 millennials aged between 18 and 30, also found that 28% of millennial respondents view work-life balance as a key concern.

The research also found:

  • 62% of respondents over the age of 30 cite reward for effort as a top priority, and 29% name work-life balance as a key concern.
  • 26% of millennial respondents believe motivation at work is increasing, compared with 15% of respondents who are aged over 30.
  • 19% of UK and German millennial respondents believe motivation at work is increasing over time, compared to 12% in France, 26% in the US, 30% in Brazil, 32% in China, and 58% in India.
  • 40% of millennial respondents in Brazil cite good working conditions as a key factor in choosing an organisation to work for, compared to 32% of those over 30.
  • 31% of millennial respondents in China value flexibility at work, compared to 19% of Chinese respondents over 30.

Andy Philpott (pictured), sales and marketing director at Edenred UK, said: “The findings of the Edenred-Ipsos 2016 barometer demonstrate yet again how crucial it is for employers to take an evidence-based approach to managing people in the workplace.

“With high expectations for employer support, recognition and reward across all generations, there is no substitute to developing an in-depth understanding of what it takes to motivate and reward your people to ensure they perform at their best for your business. It is therefore imperative that managers have access to the right tools and solutions to continue to develop their leadership skills in this area.”