Less than a quarter (22%) of employer respondents are satisfied with their ability to measure the contribution employee benefits make to the business, according to research by Lane Clark and Peacock (LCP).
Its survey of 100 senior HR decision makers also found that 90% of respondents believe it is important for employee benefits to align with business strategy.
The research also found:
- 47% of respondents cite pensions change and its impact on employee benefits as a high priority.
- 40% of respondents view employee wellbeing and mental health as a high priority.
- 24% of respondents cite the use of new technology to deliver benefits as a high priority, and 33% view enhancing employees’ user experience when accessing information and making decisions around employee benefits as a high priority.
- 70% of respondents are looking to incorporate new technology into their employee benefits programme.
- 41% of respondents are very likely to use mobile or tablet-based applications soon.
- 76% of respondents feel that measurability is important when it comes to employee benefits.
Dipa Mistry Kandola (pictured), head of flexible benefits service at LCP, said: “Despite 54% telling us that employee benefits are moving up the business agenda, few organisations have identified a structured way of using the information available to them to provide the basis for measuring the contribution made by their employee benefits package. More importantly, few know how this information can then be used to help with future changes needed to support the business and its people.
“In many cases, organisations are missing the opportunity to make a link, for example, getting stakeholder buy-in before embarking on any change or getting feedback from their people in the form of targeted focus groups or surveys.”