Google, Lego and Microsoft top 2017’s best corporate social responsibility list


Google, Lego Group, Microsoft and The Walt Disney Company are among the organisations named as having the best corporate social responsibility (CSR) performance, according to the Reputation Institute.

Its 2017 global CSR RepTrak 100 report, which is based on 170,000 ratings from interviews with members of the public from the UK, Spain, Italy, Germany, France, Russia, Brazil, Mexico, USA, Canada, Japan, China, India, Australia and South Korea, ranked organisations based on its respective CSR performance, with the top 100 reputable businesses being named and published in the final report.

Organisations are measured against three main components: workplace, which explores fair employee rewards, employee wellbeing and equal opportunities; citizenship, which looks at how organisations support good causes, produce a positive societal influence and take environmental responsibility; and governance, which investigates an organisation’s openness and transparency, ethical behaviour and fair business practices.

The top 10 organisations with the best CSR performance are:

  1. Lego Group
  2. Microsoft
  3. Google
  4. The Walt Disney Company
  5. BMW Group
  6. Intel
  7. Robert Bosch
  8. Cisco
  9. Rolls Royce Aerospace
  10. Colgate-Palmolive

James Bickford, managing director at the Reputation Institute, said: “The top [organisations] with stronger CSR scores have improved reputation and stakeholder support with CSR. They have demonstrated their leadership is actively engaged in CSR, and their commitment to the cause is driven by action and not just rhetoric.

“For an organisation, having a strong CSR agenda is important, because it ensures customers will do business with [it], policymakers and regulators will give [it] license to operate, and potential employees will be more willing to work for [it]. CSR is increasingly a top driver of stakeholder support. It equates to good will and good business.”