LV= is a society and mutual, providing insurance, life cover, pensions, annuities, equity release, savings and investment for more than five million members and customers.
The society provides an adviser centre to support intermediaries and has partnered with a number of portal services, including Avelo, Assureweb, Webline, True Potential and Intelliflo, to provide client specific quotes, as well as integration with advisers’ back office systems.
In their annual report of 2014, the company recorded an operating profit of £86m. They provide insurance coverage for over 800,000 homes.
In mid 2015, the company announced that it was set to launch its first online fleet product as part of its strategy to grow its electronically traded commercial product range.