New brands join up with Red Letter Days’ Lifestyle gift card

Incentive and reward experts Red Letter Days for Business has annnounced that 15 high-profile brands have signed up to become partners of its Lifestyle gift card.
Lifestyle Gift Card

The new brands include Accessorize, Argos, cottages4you, Early Learning Centre, Lands’ End, Liberty London, Links of London, Monsoon, Mothercare, Joules, Odeon, Pizza Hut, The Entertainer, WH Smith, and just in time for the World Cup, The Rugby Store.

Andy Ling, head of partnerships at Red Letter Days, said: “Our lifestyle gift card continues to go from strength to strength as employers seek out innovative ways to reward their staff, and consumers want a voucher that enables friends and family to have a variety of choices.

“Our new partners are joining over 150 other high-profile brands, and despite being excited about them all, we’re especially elated about cottages4you as it makes us the first company in the industry to introduce a self-catering brand onto a gift card.”

Lifestyle was launched in 2013 with the aim of it becoming the leading high-street voucher in the industry. The team working on the project excelled in their objectives as sales for lifestyle totalled £3.6 million in 2014 – just one year after launch. Two years on, Lifestyle is the only gift card that has 100% security and visibility and has the broadest range of partners than any other voucher such as iTunes, M&S, John Lewis, Starbucks and New Look.

Sally Henry, sales director for Wyndham Vacation Rentals (UK), the company that owns cottages4you, said: “We are absolutely delighted to be breaking into this sector with the leading industry brand, Red Letter Days for Business. The partnership targets an entirely new customer segment for us and will open up many exciting business opportunities.”

Bill Alexander, CEO at Red Letter Days for Business, says: “Lifestyle has proven to be a hit with the corporate side of our business as over 60% of our clients now use the gift card as a reward tool for employees or a marketing incentive for customers.

“With Christmas fast approaching our new partners could not have come on board at a better time. Lifestyle is on such an exciting journey and we hope to welcome even more partners before the end of the year to join us on this venture.”

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