Incentive and reward experts Red Letter Days for Business has extended the offering of its shopping and leisure voucher, Lifestyle, with the addition of 12 new brands, giving employees and customers access to an even larger choice of high-profile retailers.
The new brands include:
- Costa Coffee
- Square Meal
- National Book Tokens
- Hotel Chocolat
Andy Ling, head of brand and partnerships at Red Letter Days, said: “Our Lifestyle Voucher has seen remarkable uptake since its introduction and continues to go from strength to strength. The ongoing addition of new and exciting brands means we are able to offer employers, heads of HR and marketers, who are seeking innovative ways to reward customers and employees, access to even more outstanding brands.”
Lifestyle was launched in 2012 with the aim of it becoming the leading high-street voucher in the industry and is the only voucher that has 100 per cent security and visibility. With over 150 partners including iTunes, M&S, John Lewis, Starbucks and New Look, the addition of 12 new brands is part of Lifestyle’s continued commitment to have a broader range of partners than any other voucher.
John Butcher, head of corporate sales at DECATHLON, commented: “We are delighted to be working with Red Letter Days and to have our brand associated with Lifestyle. The proposition in the market is already very strong, making Lifestyle the ideal platform for our e-Gift Card. We are continually impressed with how the team constantly looks to improve the offer for their clients, which is indicative of their continued success.”
Katherine Wilkinson, corporate partnerships manager at TVPlayer Corporate Rewards, said: “We are delighted to be working with Red Letter Days for Business and to be featured alongside other top retailers on the Lifestyle Voucher. The TVPlayer Plus Entertainment Pass will provide employees with a subscription that will keep giving.”
Bill Alexander, CEO at Red Letter Days for Business, said: “Corporate rewards and incentive schemes are becoming increasingly important as businesses seek new ways to motivate staff and increase job satisfaction. Our 2015 Rewards Report revealed 82 per cent of employees who felt motivated, received some form of reward or recognition for a job well done. Lifestyle offers employers a flexible rewards scheme that gives employees the power to choose where to spend their reward. As we continue to partner with leading brands we are empowering employers to reward their teams with incentives that are tailored to their personal choice, making the reward that much more memorable and impactful.”