Lloyds TSB Registrars will become known as Equiniti following the completion of its acquisition by Advent International.
The completion of the purchase, expected in the second half of 2007, the share registration services provider part of the Lloyds TSB Group, change its name to Equiniti. Employees voted for their preferred choice of name from a shortlist during a consultation period. More than 1,000 votes were cast and Equiniti won almost 60% of the votes.
David Winton, managing director, said: “The inclusion of our staff in choosing the company’s new name was vital as they are a crucial part of who we are and what we stand for and they will play an integral part in both shaping our new brand and, importantly, bringing it to life going forward.”
Equiniti will be undertaking a full corporate re-branding later in the year, following the completion of the transaction.