Global tobacco organisation JTI has launched a new online financial education programme for its 615 UK-based staff.
The financial education programme, provided by Nudge, aims to support JTI’s HR strategy of remaining an employer of choice.
The new programme forms part of the organisation’s wider approach to employee wellbeing, and will run alongside support for employees’ physical and mental health.
The programme, which is integrated with JTI’s current benefits technology, provides personalised digital notifications, or nudges, to employees around financial topics that may be of interest to them based on factors such as their age, interests, and recent life events. The programme also provides nudges around organisational or legislative changes that may impact an employee’s financial situation.
Through the financial education programme, employees have access to information on subjects such as budgeting, childcare, debt, mortgages, travel money, and how to plan a wedding.
Since JTI launched the programme on 1 March 2017, 2,665 content pages have been viewed, with the most popular education articles focusing on savings and investments, and a beginner’s guide to managing money. In addition, 249 interests have been selected by staff, including topics such as everyday finances, budgeting, holidays and travel, and savings.
Vicki Hounsell, compensation and benefits manager at JTI, said: “Being an employer of choice is the critical element of our people strategy, and we are delighted to have been recognised as a UK Top Employer five years in a row. We want our people to stay and build a career at JTI which creates a very diverse workforce with a range of financial wellbeing needs.”