Axa Corporate Benefits is launching a new online video programme designed to engage younger employees with their corporate pension arrangement.
Pensions TV is designed to overcome inertia around pensions and any difficulties employees, particularly younger staff members, might have discussing the benefit.
The programmes available follow three employees who demonstrate varying approaches to retirement planning in real situations, with a storyline that continues throughout each episode. They aim to help young professionals feel affinity with the characters and identify their own retirement planning shortcomings, encouraging them to take action.
Pensions TV is designed to complement Axa’s existing bespoke member education programme, which includes literature, face-to-face seminars and electronic support.
Mark Rowlands, head of consultant relations at Axa, said: “Axa meets a lot of employees through our work place marketing support programme and it’s clear that a number of individuals struggle to engage with their pension arrangement, as they’re focusing on the here and now. Our research and experience of behavioural finance and emotional engagement has helped us to develop Pensions TV, giving employers a tool that allows them to communicate effectively with their employees about pensions.”
“We’ve designed Pensions TV as a way of illustrating the long-term impact of not taking an active role in your retirement planning to help everyone, but especially young professionals, understand the need to take control of their pension provision sooner rather than later.”