Nick Hudson, head of physical activity
I recently presented you with the demoralising statistic that only 10% of people stick to their New Year’s Resolutions. We’re just a couple months into 2017 so hopefully your employees won’t have become part of these numbers yet, but the realistic part of me says that yes, they probably are.
As an employer, you have a unique capability to ensure your team is getting the support needed to still be committed to an exercise programme well beyond the regular ‘quit your gym membership March‘ that many fall victim to.
Well, when it comes to support, there are few tools out there more effective than having someone there to push you when you hit the gym (or pool, tarmac or grass for that matter, depending how nice the weather is). Taking up a personal trainer may be the most obvious solution to this, though in spite of the proven benefits when it comes to achieving results, not many people engage with a Personal Trainer (well under 10% of gym-goers use one in the UK).
It’s time to encourage your employees to put their wallet away, because the ideal personal trainer may well be sat in the same office as them right now. Despite the plethora of different training methodologies that are available to us today, four out of five people say they exercise because they want to lose weight and/or look nicer. So that means that if you can find at least one person in your office who does regular exercise (31% of the population currently do according to the World Health Organisation) then there's a pretty good chance of being able to find a workout buddy who’s got similar health and fitness goals. Guiding your employees toward a unified employee wellbeing strategy can help further develop your employee wellness programmes to customise for their needs.
What are the key benefits of having a workout buddy (at work)?
Although many might turn to their (real) next-door neighbour, connecting and encouraging your employees to be workout buddies can be even more beneficial to your employee engagement strategy.
- The majority of exercisers prefer working out with another person (or people): in fact research from International Health, Racquet & Sportsclub Association says that only 10% of people say that they prefer to work out on their own!
- Roughly 80% of people who take up an exercise programme abandon it within five months…usually this starts by their skipping the odd workout here and there, with this happening more and more often until missing the workout becomes the norm rather than actually turning up! Once you’ve made a commitment to your workout buddy though, skipping the session becomes a lot harder as it means now letting two people down!
- Even the most committed exercisers benefit from praise and feedback while they’re working out. We’re social animals by nature and not only do we value the company of other people, we’re driven to turn up and train with more gusto when we have the positive reinforcement of other people.
By motivating your coworkers to train together, you’re building bonds and connections outside of the confines of the office. The trust you establish when exercising together (particularly when you’re spotting and motivating each other through the tough times) carries over wonderfully to the office environment: you’ll often find difficult projects you’re working on together will run more smoothly in future.
Choosing a workout buddy
As with choosing a personal trainer, it’s critically important that you choose a training buddy you actually like! With the best will in the world, you’ll find yourself making excuses to avoid future workouts with someone who rubs you up the wrong way, even if your fitness goals are perfectly aligned!
Keep in mind that it can also be different strokes for different folks when it comes to how we like to be motivated too. Would you get fired up from being bellowed at by the drill sergeant from Full Metal Jacket? A surprising number of us would, although there are many more who would run a mile (albeit in the opposite direction) from this approach, favouring a much more under-stated motivational style.
Likewise, with your training buddy, your preferred exercise times and availability need to be compatible for this to work. As well as checking each other’s schedules, find out when the other person is at their best for a workout: there are just as many people who can barely summon the energy to switch on the treadmill in the morning as there are who are too tired to train after work.
And what if you don’t go to the gym?
If the gym isn’t for you, you’re not alone. Health Club Management tells us that 86% of the UK population don’t, and you might be one of them. But remember it’s not just about gyms any more, and the rise in popularity of outdoor fitness and ‘inclusive’ sports clubs around local parks is further proof of our love of getting our exercise with other people.
A wellbeing solution that gives your employees access to a variety of employee wellbeing choices such as gym memberships, fitness classes or home exercise equipment could be the right choice. Get in touch today to learn more about SmartFit (only available for our UK customers) or ask us how you can broadcast your wellbeing goals through an engagement hub.